I got wind of this through Hypebeast, and i was caught up in the draft. This is a mobile retailer that has borrowed he idea of "the ice cream man" (not Method Man & Raekwon). But i found it quite interesting and if done right on a consistent basis can be epic. There is a similar high end version of this in The Hamptons.
Parra, an underground star in his hometown of Amsterdam, drafts art with much spice; he frequently does collaborations with Nike and other ingenious brands. Stones Throw is a few things merged down to one lane, but primarily a record company. The two companies, Parra x Stones Throw collaborated with this idea. They drove around the metro Los Angeles area with product and virtually came to the customer.
I think its a solid business idea and can create quite a demand. Initially i thought this could only be wise as a one time gimmick until i gave it more thought. But think about how much zeal the ice cream creates in the neighborhoods when he comes creeping down the street. People lose their mind. With this idea you have the opportunity to create exclusives and you increase the demand because the potential shoppers don't know when or where they are going to see you next. In the current atmosphere of retail and instant availability i think a regressive approach could be refreshing and profitable in the form of money as well as brand equity.
I think its an interesting occurrence to learn from. Im going to try be more forward thinking in my approach these days.
Parra, an underground star in his hometown of Amsterdam, drafts art with much spice; he frequently does collaborations with Nike and other ingenious brands. Stones Throw is a few things merged down to one lane, but primarily a record company. The two companies, Parra x Stones Throw collaborated with this idea. They drove around the metro Los Angeles area with product and virtually came to the customer.
I think its a solid business idea and can create quite a demand. Initially i thought this could only be wise as a one time gimmick until i gave it more thought. But think about how much zeal the ice cream creates in the neighborhoods when he comes creeping down the street. People lose their mind. With this idea you have the opportunity to create exclusives and you increase the demand because the potential shoppers don't know when or where they are going to see you next. In the current atmosphere of retail and instant availability i think a regressive approach could be refreshing and profitable in the form of money as well as brand equity.
I think its an interesting occurrence to learn from. Im going to try be more forward thinking in my approach these days.
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