The Rook Brand

I try not to prognosticate success but, what a brand! Sometimes you can see what makes people special in less time than it takes to make rice, minute rice. I went into a trance the entire duration of the video and that's how i knew it was worth sharing. This is a video about the Rook Brand which is built by two gentleman, one of them, the artist Joe King, has worked with several brands that were already known to me although he wasn't. Some of the popular ones you may be able to reference include, Crooks and Castles, Billabong, Obey, and Freshjive. However the point of this post is i like the concentration of the brand, they take a lot of cues from subcultures and eclectic brands, that resonated with me because i consider my self to be - by nature - a subculture product with mainstream versatility, and i'm sure that would be ideal for their brand. To be able to have subculture respect usually indicates authenticity, keeping that while simultaneously influencing mainstream is so rare i would stop just short of calling it divine. Hopefully you can now better visualize what i saw when i watched this video, aside from the awesomely startling art and presentation.