Monday, June 8, 2009

Kind of a Big Deal...



If you are not familiar with Drake he is a rapper/actor out of Toronto, Canada. Most visual people know him from the show "Degrassi" and audio people know him from So Far Gone. The point of this post is to actually document how monumental his work is becoming.

So Far Gone is mixtape, not a "real" album although the contents would suggest otherwise; this mixtape is going to be available for download on itunes shortly. This is major on many levels. Mixtapes are constructed by individuals and not record labels. If this mixtape does really well, and that will be measured in downloads, then this would be a pivotal step for music artist and allow them to bypass major record labels thus giving them more leverage and bargaining power. He has already bypassed standard formats by getting a quote un-quote single on the radio, "Best I Ever Had", nationwide. I'll admit, I have a vested personal interest in this because i feel like it would eliminate good artist being shelved or essentially circumscribed by label execs and parameters. I feel like it will allow artists to truly be artistic as they see fit. I understand that record labels will still have a large say in what gets spins on radio stations and video plays on tv, but i think this is a step in the right direction as far as putting the focus back on the music and not the images/marketing.

The artwork for the single is supposed to pay homage to the digital marketplace that has propelled him this far. All in all I agree with Nahright.com that we should support this mixtape/album and pave the way for future artist to come and musically liberate current music artist.

3 comments:

andrea said...

Thats VERY motivating! Drake is one of the very few that have evolved as an artist before his following by successfully changing his persona.

AutumnJones said...

I feel like Drake in a small way is showing artist that people want real music back. We're tired of all the B.S. thats been coming out for the past few years. Thats what i love about him, his artistry

jayesix said...

Mase gets in on it:

http://smokingsection.uproxx.com/TSS/2009/06/mae-best-i-ever-had-remix