Google rescinds Abortion stance

Google has reformed their advertising protocol concerning the word "abortion". Recently a lawsuit was filed against Google by a Christian institute (British) which was refused the opportunity to take out ads that used the word "abortion". The Christian institute is assuredly against abortion wanted to advertise because the House of Commons was considering a bill that dealt with the topic of abortion.

The inconsistency was apparent as Google would sell ads to secular groups or even doctors who advertised using the magic word. Google of course has standards and protocol for advertising practices, it would not allow ads for products derived from endangered species or ads that promoted violence, and in the past it would not sell the keyword to religious groups. However since the rift, the Christian Institute and Google have reached a settlement and Google has amended their policy. A spokesperson for Google said "We build out our policies based upon local customs and business practices and, as any sensible business would do, review them from time to time to make sure they are up to date and current,”. Well i suppose it was time for an update. The terms of course were not conveyed in the article but Google immediately began running ads linked to abortion from religious groups that were deemed to be factual, and not graphical or emotional ads.

How did Google think this was going to slide, especially if you let everyone else use the word. I know the subject is polarizing but every coin has two sides and you have to play fair. Regardless of your ideology on abortion it's good to see that the companies came to an amiable resolution. And on an even better note Google essentially admitted they were in the wrong, not often that you get apologies from big business. Perhaps there is hope after all.