1st Inning Stretch

The New York Yankees have moved into their phenomenal new home but it is not as inviting as they hoped it would be. See, the team is having a hard time selling some of its premier seats, which happen to generally be placed right behind home plate and above team dugouts. The seats generally run from $500-$2,500. The average citizen may not realize the magnitude of this quandary, but during game telecasts the camera is fixed on home plate and what lies behind it for about 75% of the game...and it looks like nobody is there!

Organizations thrive off the positive perceptions; meaning they would love for you to think that the games are sold out and you are missing all the fun. But if the scenario is reversed, then the perception becomes "there is nobody at that game, im not missing anything". Its like going to the club and bouncer lets people in at as slow of a rate as possible to keep the line long, to make the club seem as if it is steeped wall to wall with privileged party goers.

Unfortunately for arguably America's most popular baseball team when they began production of this 1.5 billion dollar stadium they did not for see the economic pinch barrelling down on everyone they sell tickets to and perhaps now it may be too late to turn back. What can they do, lower the price and enrage the wickedly wealthy who paid for these season tickets? I recently read that on online ticket broker stubhub.com tickets are selling for as low as $225, less than half of the basement price of $500, indicating the real supply and demand. Or will the Yankees continue to display a corporate eye sore? In a recession we learn who the real adroit executives are and who was just pretending all this time. The Yanks aren't discussing and most are on their heels to see what will happen. Hopefully the Yanks know its their turn to bat.